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Established since 1975, Beauty Base are a privately owned family run retailer of fragrance & beauty products, operating through several high-end premium stores within London (UK).
Beauty Base was amongst the first fragrance retailers (if not the first), to develop the specialised self-service, ‘open sell concept’ in the world. A tradition based upon the needs of the customer, and a tradition that we have proudly maintained and built upon to this very day, both in our highly prestigious physical stores and with our Online Store BeautyBase.com
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